Sites which make a profit

The good design is not luxury, and necessity. Every day the quantity(amount) of websites increases more and more and more. The general(common) level of design literacy constantly raises, and consequently requirements to modern design all are higher and higher.

Having got on badly made out page, the visitor can feel disrespect for the person and most likely will quickly leave such site. In this clause(article) we shall consider the ways, allowing to raise(increase) semantic loading of the text and images on webs - pages.

That should do(make) design:

    * To draw attention

    * To make a site unlike others

    * To inform in full

Let's consider more in detail the set forth above ways.

Attraction of attention

The good design will not allow your message to get lost among millions others. To be competitive, it is important to not remain unnoticed.

Looking through pages of the most popular sites, it is simple to reveal their general(common) properties. It is important to understand, than they draw attention of visitors. What I use colour scores, fonts, icons, to the schedule as mark the pages. In given clause(article) I shall not stop on concrete examples as in my opinion, it is important to understand the general(common) algorithm of increase of design literacy.

The site should be unlike others

The design should provide recognition of your site. For example snackbar Ìàêäîíàëüòä can be learned(be found out) for some ñîò meters. The same is possible to say about refuellings Lukoil. It is obvious, that such recognition brings considerable arrived to these firms. So why and in our case to not use this reception.

To emphasize individuality of the site it is possible unusual configuration, an original colour score. Style of a site can be conservative, modern, romantic.

The interface of pages should be identical on all pages of a site. First it will allow to find without effort the visitor the information necessary to him, and in the second pages with identical configuration will be perceived as " old familiar ". As is known, any person prefers familiar unfamiliar. Recognition of a site finally becomes important argument in struggle against competitors for attraction of new potential clients.

The effective design informs in full

Looking through pages of your site, the visitor immediately will have an impression about the importance of contents. The effective design emphasizes importance of the message. Correctly picked up fonts, colors, frames, icons, free space make positive impression upon the visitor.

If all page is typed by the same font, blocked up with trifles, the visitor will have an impression about nonprofessionalism of the author.

For the good designer very important convenience of reading of the created document which depends on such parameters as length of lines, a line spacing, alignment, the size of a font, etc. The Big texts try to break into fragments giving in to perception(recognition). Insert subtitles, add blanks between lines. Use block diagrams, diagrams, tables. Whenever possible replace the text with illustrations. The effective design facilitates perception(recognition) of page, i.e. informs in full.