The serious name, is not it? That from psychology or archeology... Actually I want to mention besides a few(a little,little bit) psychology of perception(recognition) concerning our design attempts, or is more exact, interrelation of our attempts with this subject.

There is in our life a concept "type". In cinematography is a type. That is for a role choose such actor who on appearance corresponds(meets) to type of the character. And in many films he so precisely corresponds(meets) to the figurative character that is understandable - he, and anybody another. And in detective film " Without compromises " he in a role of a usual policeman (the truth, too all ãðîìèò), but already hit not that, on his(its) place could be and other actor. That is the type asks something other. Well and accordingly our perception(recognition) any more very much believes, therefore as have got used to his(its) other images.

At us in subconsciousness communication(connection) between appearance of the person and his(its) character, acts, ways of self-expression is precisely postponed. This communication(connection) try to use to the full the image maker of politicians, trying to make at elections from politics not that he is actually, and what it(him) spectators - voters positively want to see. And let he though will burst, but the notice will not receive.

And generally this conversation I have got(started) with the purpose to mention a subject of web-design. Understandably, that there are general(common) types of design of sites at a level of conceptual problems(tasks). A corporate site, information, entertaining, a personal page... The General(Common) appearance, structure of a site should define(determine) at first sight an accessory(a belonging) to this or that type. Melancholy, if hare ïåðåîäåòü under the wolf... Yet the wolf, but already and not a hare. The first impression - the most strong, let even subconscious. Namely the accessory(belonging) to the certain type also is that first impression.

The type of a corporate site should include precise understandable structure, firm visual style (his(its) adaptation on a web), a precise program nucleus and qualitative means of updating and support (there is in view of not a way a plum of the information on the server, namely creation of qualitative updating at a level of information filling of a site). On last item(point) it is a lot of examples when the firm, having reserved style, development of a site, undertakes independently it(him) to update, destroying thus patterns, style and the program mechanism of a site, and sometimes at all not being engaged in him(it).

still such concept - hierarchy of a site. What is it? Small ôèðìî÷êà can give all the best up to the last and create abrupt and íàâîðî÷åííûé a site on type Microsoft or Adobe, creating deceptive illusion of the multiimportance. The potential client builds the conclusions on this basis, and is disappointed at direct contact to firm. Observance of hierarchy also is an additional way once again to not hang up noodles, let even is at times unpremeditated. Certainly, it is reached(achieved) not through a level of design and visual style, and at the expense of many trifles, not always understandable and appreciable to mind(wit), but precisely fixed and interpretive by subconsciousness.

Archetypes

What is the archetype? It also is that initial level of division of sites on types (corporate there, information...) Concept this the general(common) and conditional enough for in the pure state such sites no, more correctly, exists still set of divisions into types inside a concrete archetype. Corporate (basically it is Internet - representations of firms and corporations - well therefore and is called) can be a computer direction, ñîôòîâîãî, industrial, bank and even a cultural direction for is êîìì. The firms building the activity in sphere of culture. In general, a business class.

The second archetype - only information. Usual mass-media, virtual mass-media, sites of telechannels - that is their essence in submission of news, analytics and the advertising information.

The third archetype - entertaining sites. Besides it is the jokes, useful advice(councils), well and sites from a different sort pictures. The fourth archetype, as a matter of fact those not showing because of the limiting variety - personal sites and personal pages. At a level of types practically almost all sites have mixed enough structure, that is one archetype with elements of another or several.

How this division affects psychology of perception(recognition) of a site?

If a site of a business class to issue as entertaining is will considerably reduce advertising, prestigious effect from the information on firm. As the homepage in style "business class" (but it very much is rare) ridiculously looks. I any more do not speak about those preparations (themes) at ôðîíòïåéäæå or other visual editors. Tolerant on whose - íèáóäü home page of the grandmother, on a site of solid firm such preparation will not get accustomed.

The prototype

The prototype is that more less concrete sample becoming a basis for the concept of a site. To use the prototype is does not mean to clone someone's site. For prototypes are structural, conceptual, design (it when the certain receptions, already someone earlier developed, òèïñû are used, for example)... Usually the prototype happens either the previous version, or advanced whose version or independent development. But the side between use of the prototype and plagiarism of someone's decision can appear so thin, that is possible even íåóìûøëåííî to fall down in a clone. An example of the prototype of the art decision - öâåòàñòåíüêèå letters on the black background, used on tens thousand sites. Who of whom here ïëàãèàòèò - is conducted to nobody (and it is not interesting). It happens so, that talented development of the concrete designer in due course becomes the prototype for many sites with óòåðåé information on the initial prototype (becomes ìàññîâî used reception). The certain direction in style is born...

Design in different types

The design happens constructive, style, art, text and sometimes not so good:o)

Constructive design. It is constrained on color, basically with elements of one color of different shades with accents(stresses) of other, more active color. Elements in the basis have geometrical (though and not always strict) the form. A basis - the structure of page, a photo are stylized under two-tone or ãðåéñêàë more often.

Style design. Visual style of the firm - owner of a site is saved or adapts under a web, special style to a site often is developed. Trade marks, fonts, a photo are processed and placed according to visual firm style.

Art design. Collages, active use of color with the purpose to create the certain emotional background, non-standard art fonts, well and free enough block diagrams.

Text design. The design created with the help of elements of imposition. The basic attention to headings, subtitles, the size of fonts, rulers. One of the most complex(difficult) kinds of design therefore as has the latent beauty which not all and not always understand.

Besides - the mixed types therefore as in the pure state each kind is used seldom (except for type " bad design ").

The bad design is not absence of design, and the design inappropriate to a level of a site, with mistakes at a level of color, a composition and in general concepts. In general when the level of the claim for good design considerably surpasses a level of the design on quality.