The given practical grant(manual) does not apply for serious research in the field of linguistics. His(its) purpose - to show some interesting methods of a spelling of short advertising phrases - slogans.

What is the slogan and as it(he) can be used on a website

Getting on a website the visitor should not guess where he has got, to that the given site is devoted, he can receive what helpful information here.speaking the subject of a site should be designated completely precisely from the very beginning. The subject of a site will look very effectively if her(it) to designate with the help of a slogan. In my opinion, the following is possible to define: a slogan this all advertising company in the compressed kind.

Let's consider creation of slogans on a concrete example.

Let's assume on shop has the site and is engaged in sale of home appliances.

Production of a problem(task)

What do we want to say to our potential clients? In the given concrete case (for a website) we want to show a slogan to the visitor to that our site is devoted and than he is better than other similar sites.

The analysis of slogans of competitors

Working with the given subjects, we have found the following variants. As in one of below listed slogans accord with a name of a brand is not used, I shall not sound the name of firms.

… - technologies of comfort

… - will satisfy any needs(requirements)

… - outside of politics, out of competition

Think, with what parameters competitors operate? What do they want to emphasize in the advertising slogans? What receptions use? Probably, what exactly such analysis íàòîëêíåò you on the interesting decision.

Selection of keywords

Keywords, i.e. words having « marketing value » for the visitor of a site, should be present at a created slogan without fail. For that, ÷ò îáû to pick up such words, set to itself some questions:

    * What need(requirement) the client wants to satisfy, getting the similar goods?

    * On what or whom your goods influence?

    * In what situation it is applied?

    * What his(its) principle of action?

So:

The found words - Synonyms

Conveniently - it is Good, pleasant

Comfort - Luxury

Care - Trusteeship

Qualitative - Worthy, high-standard

Needs(Requirements) - Searches

ATTENTION

At a spelling of slogans necessarily use corresponding dictionaries: the dictionary of synonyms and antonyms of Russian, the dictionary of proverbs and sayings, the phraseological dictionary, collections of popular phrases from movies, the dictionary of rhymes, etc. If you do not want to waste precious time use such dictionaries in an electronic kind. At desire of them it is possible to find on the Internet.

Selecting keywords, do not overlook that they should bear(carry) in themselves the "useful" information for the client. So, words are written out, business for small - to find successful art reception with which help our slogan will be written.

Use of the dictionary of proverbs and sayings and the collection of "winged" phrases from movies

In any text editor it is hammered in search the keywords found by us (in words to hammer without the terminations(endings) better) and we select the most successful variants. The phrase has seemed to us successful and a known movie « to live well, and it is good to live even better ». After small updating it has turned out:

The life is good - when to live well.

Use of repeating words

Pay attention to what designs use known firms at drawing up of slogans. They: « ours - yours », « all - for all », « you - we », « a minimum - a maximum » and ò.ï.. Using one of similar the design and our keywords at us managed the following phrase:

Minimum of expenses - a maximum of convenience.

Use of single-root words with opposite value

For example « terrible - fearless », « care - carelessness », « small - considerable ». As an illustration of this reception the slogan can serve:

Care of your carelessness.

Use of identical words

  Some examples:

- Magazine " Motor " - worthy magazine about worthy automobiles.

- Firm " Party(Set,In lots) » - outside of politics, out of competition.

- Automobile " IJ " - our automobile for our roads.

- Firm " Alan " - the automobile for all and all for the automobile.

Try to replace keywords in the above-named phrases with the keywords. At me the phrase has turned out:

Comfort for all and all for comfort.

Use of the dictionary of phraseological units

As phraseological unit is called - the steady combination of words possessing as a rule complete value. At use of the given reception, also I recommend to use the phraseological dictionary in an electronic kind. We put keywords in "search" and we look that gives out our text editor:

- A head to be higher.

- A trick.

- Ñòðåëÿííûé a sparrow.

- To get the hand.

Using the given reception, we have made a phrase:

DOMOTRONIC

Comfort in the house - a trick

We hope, that the methods described above will expand your opportunities in creative search at a spelling of effective advertising phrases.